EXPECTATION

ex·pec·ta·tion
/ˌɛkspɛkˈteɪʃən/ Show Spelled[ek-spek-tey-shuhn] Show IPA
noun
1. the act or the state of expecting: to wait in expectation.
2. the act or state of looking forward or anticipating.
3. an expectant mental attitude: a high pitch of expectation.

We say...

We have come to expect the unexpected.
We treat each client and each event as individuals and we have learned over the years never to assume anything.

Often what starts out as a ‘standard’ conference changes form into something quite unique.