IMAGINATION

im·ag·i·na·tion
/ɪˌmædʒəˈneɪʃən/ Show Spelled[ih-maj-uh-ney-shuhn] Show IPA
noun
1. the faculty of imagining, or of forming mental images or concepts of what is not actually present to the senses.
2. the faculty of producing ideal creations consistent with reality, as in literature, as distinct from the power of creating illustrative or decorative imagery.

We say...

There are the tried and tested traditional ways of delivery... but sometimes it's good to push the boundaries and try out new technologies and ideas, taking your audience with you into unchartered territory.

Hold onto your handbag!